The journey began modestly, fueled by a vision and a mere six hundred pounds in capital. However, greatness of Oud were undeterred, relentlessly pursuing their vision for success. Transitioning from a small startup operating in the East London market stalls to becoming a multi-million-pound organization within a decade was a remarkable achievement, a testament to their dedication and hard work.

Greatness of Oud decided to push the brand. This included a brand facelift and a need to expand the team in order to bring in dedicated and skilled individuals that could share in the Greatness of Oud vision.

This meant Greatness of Oud went through arguably the most important transition in its history. A brand new Greatness of Oud look and feel meant, they were attracting a new customer base throughout the UK and internationally.